Disney+ Hotstar Added New Releases for 8M Indian Users
Disney has recently announced that it has surpassed the 50 million subscribers mark worldwide and about 8 million of those subscribers are from India. Interestingly, Disney launched the Disney+ subscription service in India last week in collaboration with India’s most popular on-demand streaming service Hotstar.
To date, there was no data in regard to the number of paid subscribers of Hotstar. While Hotstar has above 300 million users in India, Disney’s recent announcement has made it essentially clear that it has 8 million paid subscribers.
The biggest Super Heroes, magical stories for everyone, exclusive Disney+ Originals and all that you have been waiting for are landing on Disney+ Hotstar. April 3 onwards. Subscribe for a whole new world of stories in your language. #StayHomeStaySafe @HotstarPremium @HotstarVIP pic.twitter.com/yqGPByrB1y
— disneyindia (@DisneyIndia) March 31, 2020
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About Disney+Hotstar subscription model
While Hotstar used to charge $13 a year for its premium subscription and $5 approx. for its VIP subscription, Hotstar+Disney has launched in India with a $20 subscription cost.
Under the $20 slab, users will have access to Disney Originals in multiple languages, live sporting events, dozens of TV channels, and movies shows including some sourced from HBO, Showtime, ABC and Fox.
Competition in India
Disney’s primary competition in India includes Netflix, Amazon Prime Video, Times Internet’s MX Player, Zee5, Alt Balaji, etc. However, with Hotstar on the board, it has quite a headstart ahead of all these with access to more than 300 million Hotstar users.
In an interview with TechCrunch, Mathew Ball, former strategic head for Amazon Studios commented, “I think everyone is still trying to sort out the right pricing. It’s true the average Indian consumer is used to far lower prices and can’t afford more. However, we need to focus on the consumers likely to buy this, who have the requisite broadband access and income, etc.”
While subscribers already have access to Disney+ originals like The Mandalorian and The World According to Jeff Goldblum, there is more to it. The most notable upcoming arrivals this April include Samara Weaving’s dark comedy Ready or Not and comedy-drama Bad Education.
In the TV show genre, some exciting content to look out for is Cate Blanchett’s mini-series, Mrs. America, Penny Dreadful: City of Angels, and the second season of What We Do In The Shadows.